madden.gilmour.

The brief: To put pressure on governments to open safe and legal passage for families fleeing violence and persecution.

The challenge: To find a new way to get the public and governments engaged in the refugee crisis.

The outcome: Dana’s journey was used all over the world and became CARE UK’s most successful fundraising story ever. The film was used for a national TV appeal and was shortlisted for the Third Sector Awards.

The brief: To create a micro-brand targeted to new parents in the UK.

The challenge: The San people’s culture made them feel they could only share positive experiences which wouldn’t allow us to illustrate urgent need.

The outcome: Content captured led directly to the creation of – It Takes a Village – imagery and films of which now feature prominently on the charity’s homepage as well as numerous other social networks.

The brief: To highlight that, while the cure rate for blood cancer is high, treatment is traumatic and can cause serious disability.

The challenge: Extremely sensitive shoot as well as the need to ensure both mum and child were comfortable enough to be able to tell their story in front of a camera with limited time.

The outcome: Images and two versions of a film were captured to tell Hugo’s story which has become one of Bloodwise’s most successful fundraising films

The brief: To raise awareness of the widely overlooked emergency of refugees fleeing conflict in Nigeria.

The challenge: To remain flexible in our objectives and ready to adapt to the constantly shifting crisis. Particular sensitivity as people still felt under threat and many had gone without food, water or shelter for days.

The outcome: International coverage in the form of articles, photos and videos on the needs and the team’s emergency response which led to the crisis being chosen for CARE’s Christmas Appeal.

The brief: To secure funding by demonstrating how ACF programmes could prevent severe malnutrition in Mali.

The challenge: Security, and the crucial balance between showing the reality of malnourished children while preserving their dignity.

The outcome: The film, a major feature article and images of the project were placed in the Metro online which secured funding of £1.5 million from The People’s Postcode Lottery.

The brief: To film the reality of sleeping rough in the winter months for the charity’s Christmas appeal.

The challenge: Crucial need to gain the trust of both the staff and those using the service very quickly.

The outcome: As well as producing the appeal film, we conducted a number of additional interviews so that the charity can produce more content in the future.